The "flavor" is called"Very Scary Cherry". It no longer tastes like rocket fuel when slightly diluted. It still doesn't taste like OJ, but more like cough medicine. Most are fine with it. If not, try our diluted, better tasting, KE1 drinkor yummyKetone Water.CompareKE4 to KE1 and SnakeWater.
* This Ketone Ester is an ester bond of D- Beta Hydroxybutyrate and R 1,3 Butanediol. Also called Ketone Monoester. The main molecule used in 90% of exogenous ketone clinical trials. Other ingredients: Water, Allulose (non-GMO zero glycemic all natural sweetener), Organic Stevia, Natural Cherry Flavors, Potassium Sorbate (freshness).